Panorama to take part in government’s MICE agendas

Largest domestic travel firm Panorama Group is set to collaborate with the government to develop meeting, incentives, convention, exhibition (MICE) activities in Indonesia to help strengthen the country’s position as a tourist destination.

The collaboration is also aimed at bringing in more foreign visitors to the country.

“We are committed to participate in every MICE activity that the government organizes because we want to better capture the [MICE] market as well as help the government to better develop it,” Panorama vice president brand and communications AB Sadewa said.

“[MICE] is growing in Indonesia because the demand [for MICE activities] from both foreign and domestic tourists is increasing.”

The Tourism and Creative Economy Ministry is now working on the nation’s MICE grand strategy with related government officials and business associations to further develop the sector.

This sector is becoming more important because, based on ministry data, a leisure tourist spent US$1,134 for a trip to Indonesia throughout last year while each MICE visitor spent at least three times larger than regular tourist.

He said that one of MICE activities that they would take part was the much-anticipated Jakarta Marathon 2013, the first big marathon event in Indonesia.

The maiden event, which is slated to be run in October, will target 10,000 participants including world-class runners from 20 countries.

Amateur and professional runners are going to run a 42-kilometer route that would go from Pluit, North Jakarta, to Bung Karno Stadium in Senayan, Central Jakarta.

Jakarta Marathon, which will also feature a cultural carnival and other art performances, is planned to become an annual event.

“We are going to help bring in foreign participants in the event and we have prepared interesting packages for the tourists who want to explore the capital city after the marathon,” he added.

He said that the packages would include visiting places of interest such as the Old Town in West Jakarta, shopping, enjoying traditional culinary and spa.

In addition, he said that the group, through some of its subsidiaries like Panorama Hospitality Management (PHM) and White Horse, was ready to accommodate the travelers.

PHM has recently opened The BnB Jakarta Kelapa Gading Hotel, which is located in the heart of North Jakarta, near one of the country’s biggest shopping centers, Mall of Indonesia.

The hotel comprises 171 rooms with small- to medium-sized meeting rooms, a coffee shop and free Internet access to better serve the travelers.

Meanwhile, the Group’s White Horse, a transportation company, was going to transport the tourists to cultural sites in the capital city.

Moreover, as The BnB synergized the Group’s Jakarta–Bandung DayTrans shuttle services, the travelers could continue their leisure trip to Bandung.

“We are going to continue develop MICE because Indonesia provides a huge room for this sector to grow,” he said. 


Source: Nurfika Osman, The Jakarta Post, Jakarta | Business | Wed, August 14 2013, 12:22 PM

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